What Are You Trying To Say?
So the local newspaper, the Post-Gazette, is going digital. Anyway, that’s what I think I’ve deciphered from their current ad campaign. If you’ve seen it, you’re probably as confused as I am. Elderly people complaining that the newspaper is going digital, one old lady talking about her cookies…the same old lady telling the PG to go screw themselves…
At first, it wasn’t obvious what they were trying to say. Actually, it really still isn’t now. There’s another one with an old guy reading the newspaper on the bus, next to a kid with headphones, staring at his phone. The old guy goes on about how he gets his business news each day from the newspaper and can’t get up to the minute quotes on his phone.
So apparently, this is the only old guy lost in time that doesn’t realize the current trend. As the commercial ended, I looked to see it was an endorsement of the Post-Gazette. This is where I became confused.
