Song of the Symptoms
Let me apologize in advance. I was trying to come up with something to write about and that stupid “Pepto Bismol” commercial came on TV. You know the one where they sing about the five symptoms it cures…Nausea, Heartburn, Indigestion…Upset Stomach, Diarrhea. You’ve probably seen it. Maybe you didn’t pay attention. I didn’t think I was and now I can’t get the stupid song out of my head.
Then I started thinking about how the whole thing came about. I’ve written a few commercials…and am available if you want to do something funny to promote your brand…Do you see how I gave myself a little plug there?
Anyway, there must have been a meeting. Probably the original was between executives trying to decide how to promote their product. You know men in suits without a creative bone in their bodies. It probably went something like,
